About Me

I am an assistant professor in Marketing and Behavioural Science at the Sauder School of Business, University of British Columbia. Prior to this, I was a postdoctoral scientist at Amazon Science. I completed my Ph.D. from Stanford Graduate School of Business, co-advised by Prof. Haim Mendelson and Prof. Michael Harrison.

My research focuses on understanding sequential interactions using both the data-driven algorithmic approach and the modeling approach. In my research, I apply machine learning, revenue management, and probability theory to applications such as online advertising, games, and emerging platforms like virtual assistants.

Previously, I received my bachelor’s degree in Mathematics and Applied Mathematics from Fudan University.

Contact

Email: wenjia.ba@sauder.ubc.ca

Recent Talks

Consumer Behavior and Algorithmic Price Competition: The Case of Reference Dependence Empirical and Theoretical Symposium (ETSYM) 2026, Winnipeg, Manitoba, Canada Market Dynamics Conference 2026, Paris ISMS Marketing Science 2026, Portugal

Approximations to Bernouli Bandits INFORMS 2024, Seattle, WA ISMS Marketing Science 2025, Washington DC

Online Advertising via Bandit Experiment: An Efficient Method Suitable for High-dimensional Problems

INFORMS Annual Meeting 2021, Anaheim, CA JD.com Research Seminar 2021, Virtual MOILS (Operation Management Lunch Seminar) 2021, NYU Stern, Virtual

Sales Policies for a Virtual Assistant Platform INFORMS Annual Meeting 2019, Seattle, WA Revenue Management and Pricing 2019, Stanford, CA MSOM Conference 2019, Singapore