About Me

I am an assistant professor in Marketing and Behavioural Science at the Sauder School of Business, University of British Columbia. Prior to this, I was a postdoctoral scientist at Amazon Science. I completed my Ph.D. from Stanford Graduate School of Business, co-advised by Prof. Haim Mendelson and Prof. Michael Harrison.

My research focuses on understanding sequential interactions using both the data-driven algorithmic approach and the modeling approach. In my research, I apply machine learning, revenue management, and probability theory to applications such as online advertising, games, and emerging platforms like virtual assistants.

Previously, I received my bachelor’s degree in Mathematics and Applied Mathematics from Fudan University.

Contact

Email: wenjia.ba@sauder.ubc.ca

Recent Talks

Online Advertising via Bandit Experiment: An Efficient Method Suitable for High-dimensional Problems

INFORMS Annual Meeting 2021, Anaheim, CA

JD.com Research Seminar 2021, Virtual

MOILS (Operation Management Lunch Seminar) 2021, NYU Stern, Virtual

Sales Policies for a Virtual Assistant Platform

INFORMS Annual Meeting 2019, Seattle, WA

Revenue Management and Pricing 2019, Stanford, CA

MSOM Conference 2019, Singapore